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7670 Bruton Smith Blvd, Concord, NC, 28027

2023 Prius Prime

$32,350

Starting msrp*

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2023 Prius Prime

Trims

2023 SE
2023 Toyota Prius Prime
$32,350 Starting msrp*
52/114** Est. mpg
2023 XSE
2023 Toyota Prius Prime
$35,600 Starting msrp*
48/114** Est. mpg
2023 XSE Premium
2023 Toyota Prius Prime
$39,170 Starting msrp*
48/114** Est. mpg

Gallery

Available Colors

Guardian Gray
Cutting Edge
MIDNIGHT BLACK METALLIC
SUPERSONIC RED<sup>3</sup>
WIND CHILL PEARL<sup>3</sup>
Reservoir Blue

Exterior

Guardian Gray

Features

Advanced Park

Advanced Park

Designed to assist you with parallel parking or backing into a parking space, available Advanced Park1 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with controlling steering, acceleration and braking to help you get into that perfect spot.

JBL<sup>®</sup> Premium Audio System

JBL® Premium Audio System

Enjoy the soundtrack of every drive. Prius Prime’s available JBL® 2 Premium Audio system utilizes eight speakers to produce phenomenal sound for an immersive experience.

Level 1 Charger

Level 1 Charger

Prius Prime comes standard with a Level 1 charger that allows you to plug into any standard 120V outlet. Bring it along wherever you go or hide it away nicely when not in use by storing it in the rear cargo compartment.

Driving Modes

Driving Modes

Prius Prime features different driving modes to help optimize your drive: EV (Electric Vehicle) Mode, EV Auto Mode and HV (Hybrid Vehicle) Mode. EV Auto Mode intelligently selects between EV and hybrid driving based on demand and driving conditions. HV Mode combines the gas engine and electrical power from the HV battery.

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* XSE Premium shown in Guardian Gray. Options shown. Limited availability.
* MSRP excludes the Delivery, Processing, and Handling of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Excludes taxes, title and license and distributor and dealer options and accessories. Actual dealer price will vary.
** Projected EPA-estimated 127 combined MPGe rating for 2023 Prius Prime SE, projected EPA-estimated 114 combined MPGe rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. Projected EPA-estimated 53 city/51 hwy/52 comb gas-only MPG rating for 2023 Prius Prime SE, projected EPA-estimated 50 city/47 hwy/48 comb gas-only MPG rating for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
2 JBL® is a registered trademark of Harman International Industries, Inc.
3 Extra Cost Color

Hendrick Vehicle Disclaimer:

$799.00 Dealer Administrative Fee not included in advertised price.

All prices exclude all taxes, tag, title, registration fees and government fees. Out of state buyers are responsible for all taxes and government fees and title/registration fees in the state where the vehicle will be registered. All prices include all manufacturer to dealer incentives, which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice; please confirm listings with dealer.

All vehicles may not be physically located at this dealership but may be available for delivery through this location. Transportation charges may apply. Please contact the dealership for more specific information. All vehicles are subject to prior sale.

Total Suggested Retail Price (TSRP) includes manufacturer and distributor options and delivery, process and handling (DPH) fees, which may be subject to change at any time.

Additional Disclaimers:


Well-qualified customers who purchase a new, used, or certified pre-owned vehicle, 4 model years or newer with less than 60K miles between March 3 2025 and April 30, 2025, and finance through a participating dealer and lender have the option to defer monthly payments for 90 days from contract date. Finance charges begin to accrue on the date you sign the Retail Installment Sale Contract at the Annual Percentage Rate (APR) disclosed in the contract. May not be combined with other preferred lender financing offers. 72 months maximum term limit. Equal monthly payments only. Not available to Pennsylvania residents; see your dealer for details. Must take retail delivery by April 30, 2025. See dealer for complete down payment and interest rate options and details. $799 Dealer Administrative Fee not included in advertised price.

*Qualified buyers can finance a new 2024 Tacoma (excludes TRD PRO & Trailhunter) or 2025 Tundra (excludes TRD PRO) at 1.99% APR for 36 monthly payments of $28.64 for every $1,000 financed. Terms available on approved credit through Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. $799 Dealer Administrative Fee not included in advertised price. Expires 04-30-25. **Loyalty Cash Bonus offer can be combined with cash, PAL, special APR or lease programs and certain other offers. The offer is not transferable in any way. Offer entitles current Tacoma/Tundra/4Runner/Sequoia/Land Cruiser customers to $1,500 or $2,000 Loyalty Cash Bonus on the retail purchase or lease of any new MY24/MY25 Tacoma (Gas/Hybrid) or MY24/MY25 Tundra (Gas/Hybrid) vehicle. The retail purchase or lease of Tacoma Trailhunter, Tacoma TRD Pro and Tundra TRD Pro is excluded from this Loyalty Bonus Cash offer. Loyalty Cash Bonus voucher must be validated and signed by dealer at time of purchase or lease. Loyalty Cash Bonus must be applied to the deal in the Rebate line on the new vehicle. Offer valid only in AL, FL, GA, NC and SC. Limit one per customer. Offer expires 04/30/2025.

*Qualified lessees can lease a new 2025 RAV4 LE for $369 per month for 36 months with $3,668 Due At Signing. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges. Terms available on approved credit through Southeast Toyota Finance. Not all customers qualify. Lease example based on 2025 RAV4 2WD 5Dr. Wagon LE L4 8AT Model 4430 with Total SRP of $30,245. $3,668 Due At Signing includes $2,604 customer down payment, first month's payment of $369, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AL, FL, GA, NC, SC; void where prohibited. $799 Dealer Administrative Fee not included in advertised price. Expires 04/30/25. See dealer for details.

*Qualified lessees can lease a new 2025 Camry for $299 per month for 36 months with $3,598 Due At Signing. Security Deposit waived. Lease excludes tax, title, license, registration fees, and dealer options and charges. Terms available on approved credit through Southeast Toyota Finance. Not all customers qualify. Lease example based on 2025 Camry 2WD 4Dr. Sedan LE Hybrid CVT Model 2559 with Total SRP of $29,535. $3,598 Due At Signing includes $2,604 customer down payment, first month's payment of $299, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AL, FL, GA, NC, SC; void where prohibited. $799 Dealer Administrative Fee not included in advertised price. Expires 04/30/25. See dealer for details.

*Qualified lessees can lease a new 2025 Corolla for $269 per month for 36 months with $3,268 Due At Signing. Terms available on approved credit through Southeast Toyota Finance . Not all customers qualify. Lease example based on 2025 Corolla 2WD 4Dr. Sedan LE L4 CVT-F Model 1852 with Total SRP of $23,310. $3,268 Due At Signing includes $2,304 customer down payment, first month's payment of $269, and $695 Acquisition Fee. Security deposit required with exception of prior Southeast Toyota Finance (SETF) financing history and/or SETF credit rating in which a security deposit may be waived. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.18 per mile for all mileage over 12,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with SETF Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Offer available in AL, FL, GA, NC, SC; void where prohibited. $799 Dealer Administrative Fee not included in advertised price. Expires 04-30-2025. See dealer for details.

*Qualified buyers can finance a new 2024 Tacoma (excludes TRD PRO & Trailhunter) or 2025 Tundra (excludes TRD PRO) at 1.99% APR for 36 monthly payments of $28.64 for every $1,000 financed. Terms available on approved credit through Southeast Toyota Finance. For only very well qualified customers. No down payment required if qualified for advertised offer. If you do not qualify for the offer, the amount and percentage of any down payment vary with your credit qualifications. Dealer contribution may vary and could affect price. Individual dealer prices, other terms and offers may vary. Must take retail delivery from dealer's stock and terms subject to vehicle availability. Cannot be combined with SETF Lease Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, Lease, Lease Subvention Cash. See dealer for details. Offer available in AL, FL, GA, NC, SC regardless of buyer's residency; void where prohibited. $799 Dealer Administrative Fee not included in advertised price. Expires 04-30-2025

*Restrictions apply. Offer valid on participating brands. See dealer for complete details. Replacement tires only. Tires must be purchased 04/01/25 – 04/30/25 and dealer-installed by 05/07/25. Three tires at regular price, fourth tire for one dollar. Fourth tire must be of equal or lesser value. Excludes mounting & balancing, sales tax, shop supplies, tire disposal, & other applicable taxes. Excludes previous purchases. Toyota & Scion vehicles only.

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7670 Bruton Smith Blvd
Concord, NC 28027
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Hendrick Toyota Concord 35.365160, -80.705360.